The Olympics – Social Media Do’s and Dont’s for your brand

London Olympics 2012 - Does and Don'ts

As we are all aware, the Olympics are just around the corner. Naturally, you will want to encourage the athletes, mention the Olympics and engage in social media discussion surrounding this incredible event. The LOCOG have provided best practice guidance on how non-sponsoring brands should and shouldn’t engage with the Olympics on social media. Follow this essential socialympics marketing tips to make sure your brand is abiding by the rules!

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The importance of crisis management

There can be no doubting what the major news dominating the headlines in the UK over the past seven days has been as computer problems caused a banking crisis.

NatWest, RBS and Ulster Bank customers have been affected, leaving people unable to access their money and unable to transfer funds.

A week since it started and normal service is yet to be resumed, much to the frustration of the people of all ages involved. Continue reading The importance of crisis management