Facebook announces developments to support hashtags

Hashtags are soon to be supported on Facebook as well as Twitter, as the social networking site has announced plans to introduce to clickable links wherever the ‘#’ sign is used.

In order to allow members to keep up-to-date with popular topics being talked about on the social networking site, Facebook plan to develop the site so that it supports hashtags, similarly to Twitter, Instagram and Pinterest. Continue reading Facebook announces developments to support hashtags

The Olympics – Social Media Do’s and Dont’s for your brand

London Olympics 2012 - Does and Don'ts

As we are all aware, the Olympics are just around the corner. Naturally, you will want to encourage the athletes, mention the Olympics and engage in social media discussion surrounding this incredible event. The LOCOG have provided best practice guidance on how non-sponsoring brands should and shouldn’t engage with the Olympics on social media. Follow this essential socialympics marketing tips to make sure your brand is abiding by the rules!

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Snap-happy smartphone owners ditching digital cameras

Smartphone replacing the Camera?

Smartphones have led to many changes – some good, some bad.

They’ve changed how we interact with friends and family. They’ve changed how we interact with the world via social media. They’ve changed how we surf the web.

They’ve changed how we shop. They’ve even changed how travel and get from A to B. And one of the most interesting developments is how they’ve changed the way we take pictures to document the trivial and important events that happen each and every day around the world. Continue reading Snap-happy smartphone owners ditching digital cameras

Businesses urged to use Twitter to avoid Olympic travel disruption

Business travel plans during the Olympics
The countdown to the Olympics is now less than 40 days and businesses can keep up to date with travel disruption caused by the sporting extravaganza via a designated Twitter service.

London’s travel network will be under the spotlight this summer during the Olympic Games as hundreds of thousands of extra journeys will be made in and around the city, causing potential problems for companies operating in close proximity. Continue reading Businesses urged to use Twitter to avoid Olympic travel disruption

The importance of social media to businesses

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(Photo courtesy of GOIABA on Flickr)

No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.

The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.

Before considering what social media options are right for you, you have to think first of your customer.

Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.

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