Telephone Tattoos: Parents’ new way to protect lost children

Two London- based mothers have developed an innovative way to keep track of children whilst out and about, by ‘tattooing’ them with their home telephone number. Continue reading Telephone Tattoos: Parents’ new way to protect lost children

Is your company ready for the Olympics?


London 2012

(Photo courtesy of Ben Sutherland on Flickr)

The London 2012 Olympics are fast approaching – there are less than 80 days to go! – and many businesses in Britain will feel a knock-on effect from the sporting extravaganza.

For some companies it could be a positive impact as revenue is boosted by the increase of tourists heading to the capital for the Olympics, which run between July 27 and August 12, and Paralympics, set to take place from August 29 to September 9.

Other firms, though, could suffer negative disruption, especially if they don’t plan accordingly.

Fortunately, it’s never too late to start planning for the threat of disruption and here are a few suggestions on getting ready for the Olympics. Continue reading Is your company ready for the Olympics?

The importance of social media to businesses

facebook thumb like

(Photo courtesy of GOIABA on Flickr)

No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.

The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.

Before considering what social media options are right for you, you have to think first of your customer.

Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.

Continue reading The importance of social media to businesses