Tips For Marketing Your Small Business

Know Your Audience
Knowing your audience is key to successful marketing. So firstly ask yourself who is your ideal customer and what do they do? With audience targeting you’re way more likely to reach customers that have an interest in your product or service instead of wasting ad money on uninterested eyes. If your ideal customer is seeing your content then you’re more than likely to make the sale. Once you understand the defining characteristics of your existing customer base, you can focus on aiming towards similar people who fit that criteria and driving more sales for your business.

Boost Your Social Presence
Social media is one of the best ways to engage with your fans and potential customers. If you don’t have a strong social media presence on main networks such as Facebook, Instagram or Twitter then you’re missing out on an audience that’s ready to connect with your brand.

Build A Following
Don’t just dive in head first! Start with a plan, every good business starts with a strategy. Find out which platforms your audience are using and what they’re interested in. Now that you’ve got the basics of social media research done, share quality content which will appeal to your audience to get them engaging on your posts and exploring your products or services.

A good way to build a following is by using your Facebook page to ‘like’ other pages. Even inviting all your friends to like your business page is a start to get your page out there. Facebook allows you to have only 5,000 profile friends. For your Business page, this means you can invite up to 5,000 friends a time to like your page and you can also have friends and family do this to help you build up your social network.

Other Ways That Work:
Use Business Cards To Share Your Facebook Page
Use Business Letters To Share Your Facebook Page
Promote Your Facebook Page For Just £20 (using Facebook Ads)
Invite Your Email Subscribers To Like Your Facebook Page

Visual Content:

Visual Content continues to grow simply because the human brain processes images 60 times faster than words so people pay tend to pay more attention to video content. Video content is something we have continued to see expand more and more throughout Facebook, Instagram & Snapchat. If you want to reach more potential customers then visual content is your go-to. It’s the most effective way to engage your audience.
82% of all consumer traffic will be from video content by 2021
They’ll be watching 3 trillion minuets of video per month by 2021
Blog Regularly
Blogging can benefit your small business hugely by getting you more exposure via organic search engine results. Every time you post a blog, it’s one more indexed page on your website. Meaning it’s another way for you to appear up in the search engine and drive more traffic to your website organically.

Blogging also helps your social media presence because people can share your blogs via Twitter, LinkedIn, Facebook or Pinterest – which helps you reach a new audience that might not know your business yet.

The £5 challenge – Make One Change A Month and Overhaul Your Business!

Promoting your startup business or SME across the UK need not be as scary as it sounds. For as little as £5 a month you could instantly overhaul your business image and attract thousands more customers to your business.

It’s been proven time and time again, that using an 0800 or 03 number as your main business number can increase sales enquiries by up to 175 per cent. So, at as little as £5 a month, what would you give up to bring more customers to your business? Continue reading The £5 challenge – Make One Change A Month and Overhaul Your Business!

36% of UK population do all of their shopping online

Figures released today show that over a third of UK (36%) shoppers choose to do the majority of their shopping online, with the average spend per month rising from just £56 to £113 in the past decade.

It was also discovered that one in every ten people admit to buying something online every day, with a quarter of those planning to spend even more online throughout 2013 than they have before. Continue reading 36% of UK population do all of their shopping online

Business advice from the experts…

Business advice from the Experts

(Photo courtesy of acaben on Flickr)

Thousands of budding entrepreneurs throughout the UK aspire to be successful.

There’s a fine line between success and failure, though, and prospering in the world of business is difficult.

An elite band of visionaries, however, lead by example and make it to become hugely successful, like Steve Jobs, for example.

Here’s a selection of quotes from influential figures such as Jobs that may prove inspirational… Continue reading Business advice from the experts…

Lessons to be learnt from new customer service survey

Customer Service Report

(Photo courtesy of Alan Cleaver on Flickr)

A new customer satisfaction survey has praised as well as named and shamed companies in the UK for the level of customer service they give – and it gives plenty of food for thought for business owners.

Which? consumer group asked over 11,000 members of the public for their feedback on 100 shops and then ranked them accordingly.

Richer Sounds, Lush, Lakeland, Disney Store and John Lewis all came out in the top five and impressed with excellent customer service and by employing knowledgeable, experienced staff. Continue reading Lessons to be learnt from new customer service survey

Improve your telephone manner

Improve your telephone manner

(Photo courtesy of zigazou76 on Flickr)

Communication – both internally and externally – plays a vital part in how a company operates on a daily basis.

Customers are the very lifeblood and many businesses deal exclusively with current and potential new customers via the telephone, meaning it’s crucial to make the right impression and communicate properly with them.

Talking on the phone, though, is a skill that some people find tricky to master on a business level, so here are a few things to remember the next time your phone rings at work: Continue reading Improve your telephone manner

Is your company ready for the Olympics?

London 2012

(Photo courtesy of Ben Sutherland on Flickr)

The London 2012 Olympics are fast approaching – there are less than 80 days to go! – and many businesses in Britain will feel a knock-on effect from the sporting extravaganza.

For some companies it could be a positive impact as revenue is boosted by the increase of tourists heading to the capital for the Olympics, which run between July 27 and August 12, and Paralympics, set to take place from August 29 to September 9.

Other firms, though, could suffer negative disruption, especially if they don’t plan accordingly.

Fortunately, it’s never too late to start planning for the threat of disruption and here are a few suggestions on getting ready for the Olympics. Continue reading Is your company ready for the Olympics?

The importance of social media to businesses

facebook thumb like

(Photo courtesy of GOIABA on Flickr)

No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.

The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.

Before considering what social media options are right for you, you have to think first of your customer.

Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.

Continue reading The importance of social media to businesses

Why getting an 0800 number makes good business sense

(Photo courtesy of Duru… on Flickr)

If you’re running a business, you’ll want to make it as easy as possible for potential customers to get in touch – whether it’s by email, post or perhaps most importantly of all, by phone.

It might seem strange, but a memorable phone number can help make it easier for customers to contact you and getting an 0800 number might be the way to do it.

Continue reading Why getting an 0800 number makes good business sense