Tips For Marketing Your Small Business

Know Your Audience
Knowing your audience is key to successful marketing. So firstly ask yourself who is your ideal customer and what do they do? With audience targeting you’re way more likely to reach customers that have an interest in your product or service instead of wasting ad money on uninterested eyes. If your ideal customer is seeing your content then you’re more than likely to make the sale. Once you understand the defining characteristics of your existing customer base, you can focus on aiming towards similar people who fit that criteria and driving more sales for your business.

Boost Your Social Presence
Social media is one of the best ways to engage with your fans and potential customers. If you don’t have a strong social media presence on main networks such as Facebook, Instagram or Twitter then you’re missing out on an audience that’s ready to connect with your brand.

Build A Following
Don’t just dive in head first! Start with a plan, every good business starts with a strategy. Find out which platforms your audience are using and what they’re interested in. Now that you’ve got the basics of social media research done, share quality content which will appeal to your audience to get them engaging on your posts and exploring your products or services.

A good way to build a following is by using your Facebook page to ‘like’ other pages. Even inviting all your friends to like your business page is a start to get your page out there. Facebook allows you to have only 5,000 profile friends. For your Business page, this means you can invite up to 5,000 friends a time to like your page and you can also have friends and family do this to help you build up your social network.

Other Ways That Work:
Use Business Cards To Share Your Facebook Page
Use Business Letters To Share Your Facebook Page
Promote Your Facebook Page For Just £20 (using Facebook Ads)
Invite Your Email Subscribers To Like Your Facebook Page

Visual Content:

Visual Content continues to grow simply because the human brain processes images 60 times faster than words so people pay tend to pay more attention to video content. Video content is something we have continued to see expand more and more throughout Facebook, Instagram & Snapchat. If you want to reach more potential customers then visual content is your go-to. It’s the most effective way to engage your audience.
82% of all consumer traffic will be from video content by 2021
They’ll be watching 3 trillion minuets of video per month by 2021
Blog Regularly
Blogging can benefit your small business hugely by getting you more exposure via organic search engine results. Every time you post a blog, it’s one more indexed page on your website. Meaning it’s another way for you to appear up in the search engine and drive more traffic to your website organically.

Blogging also helps your social media presence because people can share your blogs via Twitter, LinkedIn, Facebook or Pinterest – which helps you reach a new audience that might not know your business yet.

Facebook announces developments to support hashtags

Hashtags are soon to be supported on Facebook as well as Twitter, as the social networking site has announced plans to introduce to clickable links wherever the ‘#’ sign is used.

In order to allow members to keep up-to-date with popular topics being talked about on the social networking site, Facebook plan to develop the site so that it supports hashtags, similarly to Twitter, Instagram and Pinterest. Continue reading Facebook announces developments to support hashtags

The Olympics – Social Media Do’s and Dont’s for your brand

London Olympics 2012 - Does and Don'ts

As we are all aware, the Olympics are just around the corner. Naturally, you will want to encourage the athletes, mention the Olympics and engage in social media discussion surrounding this incredible event. The LOCOG have provided best practice guidance on how non-sponsoring brands should and shouldn’t engage with the Olympics on social media. Follow this essential socialympics marketing tips to make sure your brand is abiding by the rules!

Continue reading The Olympics – Social Media Do’s and Dont’s for your brand

Snap-happy smartphone owners ditching digital cameras

Smartphone replacing the Camera?

Smartphones have led to many changes – some good, some bad.

They’ve changed how we interact with friends and family. They’ve changed how we interact with the world via social media. They’ve changed how we surf the web.

They’ve changed how we shop. They’ve even changed how travel and get from A to B. And one of the most interesting developments is how they’ve changed the way we take pictures to document the trivial and important events that happen each and every day around the world. Continue reading Snap-happy smartphone owners ditching digital cameras

Businesses urged to use Twitter to avoid Olympic travel disruption

Business travel plans during the Olympics
The countdown to the Olympics is now less than 40 days and businesses can keep up to date with travel disruption caused by the sporting extravaganza via a designated Twitter service.

London’s travel network will be under the spotlight this summer during the Olympic Games as hundreds of thousands of extra journeys will be made in and around the city, causing potential problems for companies operating in close proximity. Continue reading Businesses urged to use Twitter to avoid Olympic travel disruption

The importance of social media to businesses

facebook thumb like

(Photo courtesy of GOIABA on Flickr)

No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.

The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.

Before considering what social media options are right for you, you have to think first of your customer.

Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.

Continue reading The importance of social media to businesses