After discovering that their average customer spends just over £92 during their contract length on calling 0800, 084 and 087 numbers, the mobile giant has done away with its 0800 call charges.
Currently, it can cost up to 41p per minute to call an 0800, 084 and 087 number from a mobile phone, with the charging mechanism at the discretion of each mobile provider.
Three have also put a cap on the price of calling 084 and 087 numbers, with mobile callers now being charged just 5p per minute.
The mobile provider has become the first operator to do away with the charges for 0800 numbers which ensures that it will be in line with the changes to charging regulations by Ofcom which will make 0800 numbers free to call from all phones.
These changes are said to have been introduced after a YouGov survey which found that 47 per cent of mobile users are affected by ‘bill shock’ (a higher than expected bill) with 10 per cent not realising that they are charged for 0800, 0808 and 0500 numbers.
Three’s CEO Dave Dyson said: “We asked people what frustrated them most about their mobile bills and confusion around the cost of calling 08 numbers came out on top by a big margin. These charges are often buried in the small print and they’re expensive enough to make most customers fear calling them from their mobiles.”