The importance of social media to businesses

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(Photo courtesy of GOIABA on Flickr)

No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.

The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.

Before considering what social media options are right for you, you have to think first of your customer.

Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.

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