As we are all aware, the Olympics are just around the corner. Naturally, you will want to encourage the athletes, mention the Olympics and engage in social media discussion surrounding this incredible event. The LOCOG have provided best practice guidance on how non-sponsoring brands should and shouldn’t engage with the Olympics on social media. Follow this essential socialympics marketing tips to make sure your brand is abiding by the rules!
Continue reading The Olympics – Social Media Do’s and Dont’s for your brand
Smartphones have led to many changes – some good, some bad.
They’ve changed how we interact with friends and family. They’ve changed how we interact with the world via social media. They’ve changed how we surf the web.
They’ve changed how we shop. They’ve even changed how travel and get from A to B. And one of the most interesting developments is how they’ve changed the way we take pictures to document the trivial and important events that happen each and every day around the world. Continue reading Snap-happy smartphone owners ditching digital cameras
Today, there are so many ways in which customers can get in touch with businesses. As well as popping into their shop, they can also e-mail you, send you a message via a social networking site like Facebook or, if they’re unsure of how to go through, will use more traditional means such as calling you.
While e-mail and text enquiries are all useful and convenient, most people prefer to get in touch with a company by phone, and here are some of the reasons why this is the case: Continue reading Why phone calls are still the best way for customers to contact your business
(Photo courtesy of GOIABA on Flickr)
No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.
The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.
Before considering what social media options are right for you, you have to think first of your customer.
Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.
Continue reading The importance of social media to businesses