London’s travel network will be under the spotlight this summer during the Olympic Games as hundreds of thousands of extra journeys will be made in and around the city, causing potential problems for companies operating in close proximity. Continue reading Businesses urged to use Twitter to avoid Olympic travel disruption
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No matter what size your company is or what sector it operates in, there are many reasons to implementation a social media strategy.
The uses of different platforms of course differ in terms of the type of company you run and in most cases; a finely tuned crossover of two or more platforms used in different ways is usually the best recipe for success.
Before considering what social media options are right for you, you have to think first of your customer.
Remember, social media is there to bridge the gap between a company and the customer. The general public give much more trust to their piers than they do a faceless corporation, social media is your ticket to eradicate brand/customer estrangement.